Should You Do You Own PPC?
This is where you decide to advertise using PPC services on the web yourself. There are a many companies that provide pay per click programmes. Google Adwords is the most established and has the largest market share so we will use Google Adwords as our example. The following sections and description outline how a Google Adwords campaign works at a high level. In summary the steps are:
Lets look at each of these steps in a little more detail.
Once you have decided to promote your product or service with Adwords you need to identify the best keywords to use. This is not always as easy as it sounds as PPC is a very competitive marketplace. In order to identify keywords you can use a keyword tool such as Google's free keyword tool or a commercial tool such as Wordtracker. A good guide to PPC Marketing with Google Adwords is The Definitive Guide To Google Adwords.
This is the sales page that visitors will see when they click your add. It is important that your landing page is targeted to your add and the people you expect to click on that add. Many companies just put their homepage as the landing page!
Once you are satisfied with your campaign you can set it running and Google will show the ads every time your chosen search query results are displayed to searchers.
Assuming that you have targeted your ads well people will click on your ads. Then its up to your sales landing page to do its job.
PPC is a bit of a science and you need to be careful to make sure that you advertising expense is not more than your profit. It is a great way to get traffic but it is not as easy as many online marketeers would have you believe. If you are keen to use PPC then The Definitive Guide To Google Adwords is well worth a look.