PPC Services Review
Which PPC Service Is Right For You?

The Three Main Types Of PPC Service

Pay Per Click (PPC) Search Engine Marketing is big business on the web today and is likely to dominate online advertizing for some time to come. To satisfy the growing demand many types of PPC Service are now available and new ones are created every day. These range from full outsourced PPC Management Services all the way down to simple advertising and do it yourself services. This website aims to provide an overview of the different types of PPC service on offer. It also lists the typical benefits and potential pitfalls of each type of service.

There are three primary options available when choosing a PPC Service. These are:

• Use outsourced fully managed ppc services
• Use a ppc marketing consultancy service that assists you but does not do all the work
• Do your own ppc marketing using a service like Google Adwords

If you are a large company you are likely to tend towrd the managed service approach, and if you are a one person or small company you are likely to tend towards the do it yourself approach. Each approach has its own benefits and potential pitfalls and we go into detail on these in the associated pages.

Using Managed PPC Services

If you are a large company or a small to medium size business then this is a viable option. The basic idea is that the PPC Agency will take on your PPC Campaigns and do all the work for you. The agency will charge a fee which ideally should be based on performance. You will need to negotiate to get the best deal. This approach is detailed on the Managed PPC Services page.

PPC Marketing Consultancy

With this approach you take a middle ground. You take advice and consultanct from the PPC company but you may want to manage your own campaigns. If you have staff you can dedicate to this task then this can work well for you.

Do Your PPC Marketing Using Google Adwords

If you are a one person company or a business on a very tight budget and you have the time then this can be a fun option. However PPC services like Google Adwords are not as simple as they might appear so you you should know that you will have a steep learning curve before you find what works for your company.